Nintendo of America set a new record last week according to this article at gameindustry.biz. During the Thanksgiving week (including Black Friday) over 653,000 Nintendo DS systems were sold and 350,000 Wiis flew off the shelves as well. This is over one million game systems by one company in a single week! In this related article on their site, gameindustry.biz noted that more than 310,000 Xbox 360s and roughly 150,000 PlayStation 3s were sold during this same time period.

What makes this information valuable to us as parents is that getting a new game system for the family this holiday season is now difficult and it’s only going to get worse. This is usually the case during a launch year, but the 360 launched two years ago, the DS lite came out in June of 2006, and the Wii and PS3 came out for last year’s holiday season. The release of the Xbox 360 Elite and the new price slashes on the PS3 have kept interest high on these systems. However, Nintendo has really regained their dominant position in the gaming world with the DS and the Wii.

Since the introduction of the original GameBoy, Nintendo has always had the most successful handheld platform on the planet. The introduction of the GameBoy Color and GameBoy Advance continued that trend. But the DS has tapped into a market similar to the Wii where people are interested in alternative ways of interfacing with the technology. Further proof of their success with this approach is confirmed by the fact that retailers have found it difficult to keep the Wii in stock ever since its launch.

I’m personally delighted to see such interest in these systems, but I can only hope that parents are approaching these purchases reflectively and plan to use these as gifts for the family that can inspire opportunities to bond and relate on yet another level.

Keep an eye here for our upcoming vodcast and our follow-up articles offering our gaming recommendations for this year!