Micro transactions…downloadable content…updates…expansions…whatever you call it, the gaming industry is leveraging online marketplaces to sell additional gaming goodness for less than the cost of a whole new game via your local brick-and-mortar location.

Expansion packs are nothing new with this generation of gaming, however there are a number of factors that are making this a more feasible option for many console players. Right now all of the current generation systems have the ability to store content locally. The Wii uses flash ram. The Xbox 360 has an optional harddrive. Even if you choose to buy the Xbox 360 Arcade without a harddrive, you can add one on later. And all PS3s come with a harddrive. This means that each system has a place to store downloaded content.

Add to this our current economy and finding cost-effective ways to re-vitalize gameplay of your favorite title seems far more frugal than buying a whole new game at full-price which you may or may not enjoy as much. This is an important concept for parents. How many times have you heard a child (yours or another) beg for a game only to realize later that it was a total dissappointment. (Anyone my age remember E.T.: The Extra Terrestrial for the Atari VCS?) The fact is that if you know your child likes a game and you can add new levels to it or add another character which changes the gameplay experience, you get more fun for less than buying another game.

The industry is leveraging this more than ever even to the point that some games are created with the expectation that people will invest more in downloadable enhancements to the game than the original investment in the game itself. Look at the Rock Band and Guitar Hero franchises. Every week Microsoft, Nintendo, and Sony push the latest song packs for these titles through their online marketplaces. Granted, there is logic to extending the value of something you enjoy as long as the original game is worth its initial investment freestanding. My biggest concern is that at some point the industry may choose to release Rock Band 7 with only one demo song per each of 5 genres because they expect you to fully customize the experience. Yet, they will charge the full amount for the title.

Perhaps it’s the cynic in me.

Anyway, for now there are some real interesting options available for all three current generation platforms. Those who have the Xbox 360 who enjoy GTA IV (M-rated – not for the kiddies) are probably excited that Microsoft has secured an exclusive expansion which has an entire new story and characters using the original engine. Burnout Paradise (E10+rated) has offered a number of enhancements on the PS3 and 360 and many were free! And Little Big Planet (E-rated) for the PS3 has a number of costumes and levels available online.

However, LIttle Big Planet offers something which I hope to see more frequently. It presents the ability for the community to create their own content and share it free of charge. This is nothing new to the mod scene for PC games, but it has been much less common on the consoles. I hope that we see more games with this ability because it not only creates additional content with which to enjoy the game, but it opens provides a whole different form of entertainment through the creative process and, thus, offers a whole different type of “play.”

Enjoy!