This week the ESRB has announced a new campaign (press release). They are partnering with the Parent Teacher Association to help parents within the community to recognize and utilize the rating system in order to identify appropriate game content for children. The initiative includes a booklet (view the electronic version) that will be distributed throughout the 26,000 PTAs nationwide.

We at Game Apparent always encourage families to look for the ESRB ratings on games before purchasing them. It’s a simple way to help parents filter media for which their children aren’t prepared. It’s good to see the ESRB engaging in proactive initiatives like this and the Game Search Widget (see the yellow box in the upper left corner of our main page).

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“I Love Pokemon!” 

I am a media consumer and so are my children. There - I said it. My kids watch television, enjoy movies, and even play games. Having said that, they also enjoy drawing, finger-paints, Lock Blocks, Exo-Bonz, and anything that you can do with a ball. We try to use moderation. Yet, Saturday mornings are an exception.

Long before I discovered that Saturday mornings were invented to sleep in after hanging out with your friends on Friday night, I used to relish the Saturday morning cartoon brigade. I have fond childhood memories of getting up as early as I could to watch Scooby Doo: Where Are You? Yes - the original. I’m that old. Well my son has his favorites and the commercials are just as devious now as they were when we were young. I had the opportunity of witnessing the impact this weekend.

Yesterday we were at a local soccer park for a birthday party. Kids were running as fast as they could in every direction (and occasionally toward the ball) and it was a workout for all. During the break when the kids got to replenish their energy with a the ever healthy mega dose of sugar (cupcakes with a layer of diabetic-shock inducing icing), my son saw another child playing with a Nintendo DS. He had never seen one in person, but thanks to the ever-so-helpful Saturday morning brainwashing, I heard the following comment erupt from his mouth, “Wow, that’s Pokemon! Pokemon is so cool! I love Pokemon!”

As it turned out, the child was, indeed, playing the current Pokemon title on the DS (Pokemon Mystery Dungeon: Explorers of Time). It’s not that I have a problem with my children enjoying games. I don’t even mind them begging for them. I understand. Granted, it can be a bit trying at times, but it’s part of life. However, my son had never played a Pokemon game. He has never played a handheld game. He has never seen the Pokemon television series. Yet, thanks to the wonders of targeted marketing, he knows that he loves Pokemon and that it is cool.

Honestly, the Pokemon titles are a good choice for kids. They involve a sense of justice and fair play and provide opportunities to develop good problem-solving skills. I don’t have reservations about the franchise. But it is a bit unsettling to witness the power of the Saturday morning commercial in effect. As with all things, this provides an opportunity for discussion. I wish you all the best with this and I recommend practicing the fine art of diversion. I believe that my response yesterday was, “That’s pretty cool, son, and - HEY there goes the ball!”

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Slashdot brings up the result of a poll from Project Tomorrow in which they discover that kids think that video games would help them learn more better.

From NetworkWorld’s review of the poll:

“Students surveyed say learning via video games would help them better understand difficult concepts, become more engaged in the subject matter and practice skills.”

I agree totally. Even at the institution I work at, where the ‘kids’ are much older, I find this to be very true. Students are always more adoptive of technology than those who are doing the teaching. I think that not only can video games result in new experience in which students can learn, but that the common bond video games offer can bring teachers and students closer in their relationship. For me it was always the teachers and professors that shared common interests inside and outside the classroom that I most respected.

Also of interest is some of the comments from Slashdot (comments are always worth a read)

“It’s about breaking down barriers and proving that games can be more useful than just leisure and entertainment. Collaboration, teamwork, and problem solving are just a few things that come from games without the edutainment factor predesigned into them.” -eldavojohn

“I think gaming has snuck in a variety of educational facts into his noggin. Planning, thinking logically, history, reading, and problem solving are just a few of the things I’ve noticed rubbing off in the name of fun. ” -PIPBoy3000

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