“I Love Pokemon!” 

I am a media consumer and so are my children. There - I said it. My kids watch television, enjoy movies, and even play games. Having said that, they also enjoy drawing, finger-paints, Lock Blocks, Exo-Bonz, and anything that you can do with a ball. We try to use moderation. Yet, Saturday mornings are an exception.

Long before I discovered that Saturday mornings were invented to sleep in after hanging out with your friends on Friday night, I used to relish the Saturday morning cartoon brigade. I have fond childhood memories of getting up as early as I could to watch Scooby Doo: Where Are You? Yes - the original. I’m that old. Well my son has his favorites and the commercials are just as devious now as they were when we were young. I had the opportunity of witnessing the impact this weekend.

Yesterday we were at a local soccer park for a birthday party. Kids were running as fast as they could in every direction (and occasionally toward the ball) and it was a workout for all. During the break when the kids got to replenish their energy with a the ever healthy mega dose of sugar (cupcakes with a layer of diabetic-shock inducing icing), my son saw another child playing with a Nintendo DS. He had never seen one in person, but thanks to the ever-so-helpful Saturday morning brainwashing, I heard the following comment erupt from his mouth, “Wow, that’s Pokemon! Pokemon is so cool! I love Pokemon!”

As it turned out, the child was, indeed, playing the current Pokemon title on the DS (Pokemon Mystery Dungeon: Explorers of Time). It’s not that I have a problem with my children enjoying games. I don’t even mind them begging for them. I understand. Granted, it can be a bit trying at times, but it’s part of life. However, my son had never played a Pokemon game. He has never played a handheld game. He has never seen the Pokemon television series. Yet, thanks to the wonders of targeted marketing, he knows that he loves Pokemon and that it is cool.

Honestly, the Pokemon titles are a good choice for kids. They involve a sense of justice and fair play and provide opportunities to develop good problem-solving skills. I don’t have reservations about the franchise. But it is a bit unsettling to witness the power of the Saturday morning commercial in effect. As with all things, this provides an opportunity for discussion. I wish you all the best with this and I recommend practicing the fine art of diversion. I believe that my response yesterday was, “That’s pretty cool, son, and - HEY there goes the ball!”

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We mentioned some of our top game suggestions for this year in our last VodCast. We promised that we would follow-up with a longer list for each system to cover a wider range of games. This is the collection of those lists. Not all of these games are brand new, but almost all were released within the year. Please note the ESRB ratings for these games when you’re deciding what would be best for your family and feel free to comment below or chime in on the forums if you have questions about these titles. We’ll gladly get into more detail. (Chris can testify that I would easily talk anyone’s ear off about practically any of them. You should see how much editing he has to do on our videos. Once I get going…um…there I go again.)

Before I get sidetracked again, we present our lists. They are in ESRB rating order (lowest to highest) per system and alphabetical within the rating group. Enjoy!

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Nintendo of America set a new record last week according to this article at gameindustry.biz. During the Thanksgiving week (including Black Friday) over 653,000 Nintendo DS systems were sold and 350,000 Wiis flew off the shelves as well. This is over one million game systems by one company in a single week! In this related article on their site, gameindustry.biz noted that more than 310,000 Xbox 360s and roughly 150,000 PlayStation 3s were sold during this same time period.

What makes this information valuable to us as parents is that getting a new game system for the family this holiday season is now difficult and it’s only going to get worse. This is usually the case during a launch year, but the 360 launched two years ago, the DS lite came out in June of 2006, and the Wii and PS3 came out for last year’s holiday season. The release of the Xbox 360 Elite and the new price slashes on the PS3 have kept interest high on these systems. However, Nintendo has really regained their dominant position in the gaming world with the DS and the Wii.

Since the introduction of the original GameBoy, Nintendo has always had the most successful handheld platform on the planet. The introduction of the GameBoy Color and GameBoy Advance continued that trend. But the DS has tapped into a market similar to the Wii where people are interested in alternative ways of interfacing with the technology. Further proof of their success with this approach is confirmed by the fact that retailers have found it difficult to keep the Wii in stock ever since its launch.

I’m personally delighted to see such interest in these systems, but I can only hope that parents are approaching these purchases reflectively and plan to use these as gifts for the family that can inspire opportunities to bond and relate on yet another level.

Keep an eye here for our upcoming vodcast and our follow-up articles offering our gaming recommendations for this year!

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